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His singles - relationship songs with hooks sung by R&B stars, most notably Ashanti - were starting to sound repetitive. Meanwhile, Ja Rule’s act was starting to get stale.
JA RULE MESMERIZE WHOSAMPLED SERIES
He had been tearing up hip-hop underground with a series of explosive mixtapes and had just joined Interscope Records thanks to co-signs from Dr.
JA RULE MESMERIZE WHOSAMPLED TV
The rapper, now a TV executive behind shows such as Power and Power Book III: Raising Kanan, had been involved in a long-standing beef with Ja Rule based on a whole lot of street stuff that went beyond mere rap bravado - allegations of snitching, Ja Rule crew members claiming they stabbed 50 Cent, and confrontations anytime anyone connected to the two were anywhere near each other.ĥ0 Cent emerged in the wake of that feud as a national figure with all the makings of a superstar.
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Ja Rule’s chart-topping run could have lasted longer, but 2003 brought a Category 5 hurricane of circumstance, some of Ja Rule’s doing, some not, that blew him off of his pedestal and relegated him to the fringes of pop culture for years. This is rarefied air: Only the Jay-Zs, Beyoncés and Stevie Wonders of the world have such a resume in that amount of time.
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All of this happened in the five-year span from 1999 to 2004. The video for his single, “Put It On Me,” with Lil Mo and Vita spent more than 60 days on the 106 & Park countdown, becoming the first song to be retired from the show. 1s (2000’s Rule 3:’s Pain Is Love), eight top-10 singles and three No. Here’s what’s been erased from Ja Rule’s legacy: four platinum albums, six albums that charted in the top 10, including two No. In one night, Ja Rule may have redeemed his career and reclaimed his legacy - a feat that had previously seemed impossible.Īshanti (left) performs with Ja Rule (right) during his Verzuz battle against Fat Joe at the Hulu Theater at Madison Square Garden on Sept. The fans were rocking with Ja Rule so much that it felt like he was finally turning a corner and slaying the demons that have made him a laughingstock for years.
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Each of these moments added to the comedy of errors that have defined Ja Rule’s post-prime and caused many of his former fans to revise their assessment of his glory days as some negligible blip in the history of rap instead of the behemoth it really was.Īll that seemed to change in the last two-hour Verzuz battle, in which Ja Rule performed an endless array of hits for a few thousand fans in Madison Square Garden and hundreds of thousands of fans online while eviscerating his opponent, Fat Joe. Or his involvement in the infamous 2017 Fyre Festival in which hundreds of people said they were scammed out of their money for an event that never happened as advertised. Or the faux commercial he shot for Los Angeles restaurant Papa Cristo’s for the reality show Celebrity Show-Off that backfired because many fans thought it was real. Perhaps it was the video of Ja Rule trying to defend his track record against 50 Cent, only for then-MTV personality Taxstone to correct him to his face. If you’ve seen any mention of Ja Rule - the once-dominant multiplatinum, chart-topping sensation of the early 2000s - on the internet in the past 15 years, chances are he was firmly on the butt end of a viral joke.